Treat your Instagram bio like your virtual storefront.
List the city that you operate out of, not listing this could be losing you local followers and bookings.
List the services that you offer in your bio.
Have your pricing accessible, whether it be in your highlights or on your website.
Treat your feed/highlights like your public portfolio. Feature your work (before & afters) to help potential clients decide if they want to book with you.
Be sure to include any important information/policies in a story highlight. Such as how to book & deposit info.
As you've probably heard, REELS are prioritized on the new Instagram algorithm. Make an effort to create weekly Reels.
Show your face! Show the person behind the brand. "People buy from people."
Use local and community hashtags on your posts.